Customer Relationship Management

    Data and Customer Management

  • Evaluate and maximize CRM tools
    • Develop customer tracking methodologies
      • Identify key customer segments; develop customer strategies to positively impact your business
    • Develop customer reporting
      • Scorecards aligned with business objectives
    • Predictive Analytics
      • Utilize Loyalty Integrator Model, created by Consumer Comprehension

    CRM Culture

  • Develop a blueprint for integrating CRM throughout your organization
    • Marketing, merchandising, store operations, executive team

    Develop Customer Marketing Tactics in support of Strategies

  • Strategic Planning:
    • Develop customer-specific marketing plan, integrated with broad-based plan
    • Evaluate multi-media executions for best ROI
    • Full service CRM creative support.

    Campaign Management

  • Develop success criteria
    • Customer participation and customer performance
  • Measure results
    • Post analytics: ROI – by customer, by segment, by contact
  • Key Insights
    • Implications and applications for future executions